The Related Group’s new condominium project sees unprecedented success, as a result of their new marketing methods. They started by offering pre-construction prices to both U.S. nationals and International clients.
According, to Carlos Rosso, a long standing International Trade and Development consultant, now president of the condominium development division of Related Group, this success is due to the extraordinary pre-construction price offered by The Related Group.
These gorgeous condominium high rise development projects make this real estate development group an outstanding leader in the luxury real estate market. To date the company has developed more than 40,000 Miami luxury real estate condominiums valued at over $15 billion. Carlos Rosso says 90 percent of the 27-story luxury Miami condominium complex is already sold—and construction has just begun. “We are now ready to award over $3.2 million in real estate commissions to brokers who have worked with us,” he says.
Most of these units were sold due to the innovative marketing method used by The Related Group when they announced the selling of condominiums at pre-construction prices, a new selling method, allowing buyers to make an initial deposit on their condominium and continue making payments throughout the course of the construction. Once completed, the owner receives the unit they have paid for.
The market targeted by the development is mainly Latin American and European, and the starting prices offered by the group were substantially low enough to motivate this type of buyer. Rosso says, “With prices starting at just $149,000, the deals were just too good to pass up.” Latin American and European buyers seemed very pleased with features like ‘Finished kitchens, including appliances’ which are unavailable in similar Latin American condominium projects located in Buenos Aires and Sao Paolo locations.
Although, the successful and well-attended ground-breaking ceremony occurred just recently, on June 14th, current owners of this Miami luxury condominium complex, will need to wait to move-in until November of next year.
This new targeting of International buyers and the offering of pre-construction prices makes The Related Group a popular developer, and sales of the Mybrickell complex have skyrocketed, just as the sales of other development projects the group manages have too. For instance, the sales of the Apogee Beach condominium in Hollywood, Fla. also hit the ceiling, as 46 out of the 49 units have already sold—and the best part, these have only been on the market as of May of this year. The current projection for this private condominium complex to open is August of 2013.
“The key to our success is our ability to always keep the buyer’s interest in mind,” says Carlos Rosso. As we continue to grow at The Related Group and build our successes upon the results found at Apogee Beach and the Mybrickell, Miami luxury condominium complex we will continue to meet the market buyer’s real needs.”
Some photos from The Related Groups official groundbreaking event for The Mybrickell Development.
Key Takeaway: The growth of The Related Group’s development projects continues to expand and the company has decided to take this new concept beyond South Florida’s border to oceanfront and urban sites in Mexico, the Caribbean, Brazil, Uruguay, Panama, Colombia and Argentina. As always, Related Group will only associate with top designers, architects and artists to create a spectacular living space for each and every owner in any development project it creates.