smart home world of mouth

Smart Home Consumer Research and Survey

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In December of 2014, research was conducted by the Internet of Things Consortium (IoTC) on he topic of smart home technology and the internet of things. The  research indicated that nearly 65% of American consumers are moderately or extremely interested in adopting a smart home solution, and 71% of those consumers make smart home purchases based on word-of-mouth referrals by friends and family or recommendations made in-store by employees.

Further, two-thirds of the respondents are concerned about privacy, highlighting the need for industry participants to mitigate privacy and security concerns to drive the industry forward.  While variables like gender and income play a role in a consumer’s willingness to purchase Internet of Things (IoT) products, those factors do not always influence their preference. The survey found that, regardless of age and gender, 54% of consumers say word-of-mouth is the number one source of information when purchasing point products and smart home solutions. Word-of-mouth influence has twice the impact of traditional information sources like TV and Internet ads. Additionally, retailers can have a significant influence over in-store buyers as 43% of those surveyed said that store employees are the second most used source.

Since 1996, AHT Global, formerly Advanced Home Theater, has relied heavily on the reputation of previous job installations and our commitment to service and support. We have formed deep bonds with Interior Designers and Architects from around the world. When a job requires the best in design and technology, AHT Global has become known for delivering the best in class.


With the growing number of consumer IoT purchases, it is clear consumers are actively seeking ways to enhance their digital lifestyle by employing smart devices to help them be more efficient and save money (44%).

Other survey findings include:

  1. Across age, gender and income, 66% of survey respondents expressed concern about privacy.
  2. Over 60% said they consider security and energy efficiency the most attractive benefits of today’s smart home solutions.
  3. With respect to future connected home solutions, 37% of respondents want to be able to enhance their home entertainment experience by easily transferring shows and content from one device to another. The same percentage desire the ability to control their home appliances via a voice assistant.
  4. There is strong evidence that smartphones are the central device for controlling smart home technology: Nearly a quarter of American consumers would consider a smart home solution only if they could control it with their smartphone.
  5. American consumers also indicated that they would be open to viewing advertisements on connected home devices. More than a third stated that they would be willing to accept commercial advertising if it helped subsidize the cost of connected home products or services.

Source: IoTC Members Greenwave Systems, August, GK Digital Media and NXP Semiconductors Reveal Research Findings on Consumer Attitudes Towards IoT