In December of 2014, research was conducted by the Internet of Things Consortium (IoTC) on he topic of smart home technology and the internet of things. The research indicated that nearly 65% of American consumers are moderately or extremely interested in adopting a smart home solution, and 71% of those consumers make smart home purchases based on word-of-mouth referrals by friends and family or recommendations made in-store by employees.
Since 1996, AHT Global, formerly Advanced Home Theater, has relied heavily on the reputation of previous job installations and our commitment to service and support. We have formed deep bonds with Interior Designers and Architects from around the world. When a job requires the best in design and technology, AHT Global has become known for delivering the best in class.
Other survey findings include:
- Across age, gender and income, 66% of survey respondents expressed concern about privacy.
- Over 60% said they consider security and energy efficiency the most attractive benefits of today’s smart home solutions.
- With respect to future connected home solutions, 37% of respondents want to be able to enhance their home entertainment experience by easily transferring shows and content from one device to another. The same percentage desire the ability to control their home appliances via a voice assistant.
- There is strong evidence that smartphones are the central device for controlling smart home technology: Nearly a quarter of American consumers would consider a smart home solution only if they could control it with their smartphone.
- American consumers also indicated that they would be open to viewing advertisements on connected home devices. More than a third stated that they would be willing to accept commercial advertising if it helped subsidize the cost of connected home products or services.
Source: IoTC Members Greenwave Systems, August, GK Digital Media and NXP Semiconductors Reveal Research Findings on Consumer Attitudes Towards IoT